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Farnam offers new leather care line.

According to a May 10, 2005 press release, Farnam Horse Products has teamed-up with Los Angeles-based Wonder Marketing, Inc., maker of Leather CPR® Leather Care Products, to spur growth for the high-end leather care line by expanding its presence within the equine market. Farnam has assumed the marketing rights for Leather CPR’s current offerings as well as future line extensions.

Wonder Marketing’s leather care line has been sold since 2001 in retail outlets such as Bed, Bath & Beyond and Linens ‘N Things. However, Leather CPR’s availability in the horse care channel has been limited to a small group of dealers and select catalogs. Farnam will provide the product line, along with full marketing and sales support, to dealers nationwide. [full story at Farnam website]