Post

Eating behavior of Millenials

Commentary

In its report “A Look Into the Future of Eating,” NPD analyzed the eating behaviors of six generational groups and how these will change as they age and adjust their lifestyles.  Members of Generation Y are expected to be the primary drivers of growth for the top four categories.

So what does this mean? It gives those who grow and process and sell the food the opportunity to identify the end-use customer more clearly and give them what they want. I believe this could be a decade of “teachable moments”  – agriculture’s opportunity to reach those consumers generations removed from the farm with the truth not only about the origin of their food, but its safety.

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