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Smithfield reaches out with social media, video

Smithfield Foods is reaching out to its customers. The pork producer and processor is putting on a good face by sharpening its website and letting consumers know that they’re not to worry about food being safe and that Smithfield cares about its animals and the people who raise and process the animals. “Social media is a great way to chat with [customers] in a small succinct way that they can understand and that they enjoy,” said Smithfield Sustainability and Social Media Manager Kathleen Kirkham, during an interview with Brownfield Ag News. One of the channels Smithfield employs is Facebook. “For example, I had someone ask us how we slaughter our animals,” said Kirkham, “and we were able to be open and honest and tell them the process.” But Kirkham is particularly excited that the company reaches many customers with video.

AUDIO: Kathleen Kirkham (4 min. MP3)