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Spotlight on Soybeans Podcast Ep. 11 | Strategic Planning

In this Spotlight on Soybeans Podcast episode, Mark Lehenbauer, Missouri Soybean Merchandising Council (MSMC) Chair, discusses how the MSMC is using the checkoff to update its strategic plan and focus on fundamental strategies like research benefiting farmers and demand-building efforts. Listen now to learn more about the collaboration between the MSMC and the Missouri Soybean Association and their focus on demand, education, and research to help Missouri soybean farmers.