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Croplan Focuses on Smart, Data-Driven Seed Decisions for Growers

With the agricultural economy tighter than ever, farmers are looking for ways to get the most out of every acre without overspending. Croplan Seed is helping growers navigate that challenge with a focus on data, testing, and local knowledge.

Jeff Osterhaus, Seed Portfolio Manager with Croplan, explained that while many companies offer strong products, Croplan stands out by testing genetics and traits across the industry and selecting the best options. “It’s not just about the seed itself,” Osterhaus said. “It’s about sharing insights and helping growers manage what they plant more effectively.”

Croplan provides customized, hyper-local recommendations and data-backed guidance aimed at maximizing a farmer’s investment in seed. Osterhaus likened it to having “a partner with an owner’s manual” to help make informed decisions.

By blending a national reach with a local perspective, Croplan works to place the right products in the right fields while offering practical management insights. The goal is to support growers in making smarter, more efficient choices that fit their operations.

In a challenging ag economy, these approaches aim to give farmers confidence in their seed decisions and help them make the most of each acre.

Conversation with Jeff Osterhaus during 2026 Commodity Classic: