In the “Appetite for Pork Report” video series from the National Pork Board, you’ll hear how the Pork Checkoff’s market growth team helps drive demand internationally and domestically. As markets continue to fluctuate, the National Pork Board is working with pork producers to build a bigger consumer appetite for pork in three important ways: building new partnerships with key stakeholders, including retailers, foodservice and c-stores; addressing the way consumers are changing how and what they eat; and growing export markets.

In this episode of the Appetite for Pork Report, Vice President of Demand Development with the National Pork Board, Patrick Fleming, talks with Brownfield about how retail partners are using their research to enhance brand market strategies and the success the Taste What Pork Can Do™ campaign has seen so far.