Behind the Scenes

BrownfieldAgNews.com Delivers Record-Breaking Digital Reach and Engagement in 2025

For more than fifty years, Brownfield Ag News has stood as a trusted voice in agriculture – committed to journalistic integrity and delivering accurate, unbiased information that farmers, ranchers and those with an interest in agriculture can rely on. Brownfield Ag News creates and delivers original content across multiple media platforms.

BrownfieldAgNews.com continues to demonstrate strong and growing digital reach. In 2025, the site delivered more than five million impressions, attracted 1.6 million new users, and generated nearly two million sessions. That momentum extended to Brownfield’s podcast network, which recorded more than 60,000 downloads.

Equally important is how audiences engage with the content. Visitors don’t just stop by—they stay. Average time on site consistently exceeds four minutes, well above industry benchmarks, reinforcing the strength and trust placed in Brownfield’s agricultural reporting.

Audience engagement peaked during critical market and policy moments in the second half of the year, with record-setting performance in both Q3 and Q4. August and October posted exceptional traffic, and December alone topped one million impressions—underscoring Brownfield’s ability to reach producers and agribusiness decision-makers precisely when timely information matters most.

As agriculture continues to face rapid changes – from market volatility to policy shifts and environmental challenges – farmers need a news source they can count on. With more than five decades of experience, Brownfield Ag News remains a cornerstone of trusted agricultural journalism across the U.S.