Behind the Scenes

Radio listenership on the rise

The standard research tool used to measure radio listenership shows a big jump since March.  Inside Radio reports the latest Arbitron RADAR national listening estimates up one million listeners since March. 

235 million people tune in to listen to radio every week.  That number equates to 92% of people ages 12 and over in this country. 

That’s good news for our radio station partners and for all of you who tune in to your local radio station to be informed and educated.