Healthy Living

Survey: “Fresh” is most appealing label

~Morning Consult~

Are you drawn to specific food labels when grocery shopping? In a new survey by Morning Consult, people say they like food and drink labels that say “fresh” way more than those labeled “vegan.” There isn’t a concrete definition for a food label that says “fresh,” but that doesn’t stop more than 80-percent of people from saying they are more likely to buy something that says it.

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