Healthy Living
Tug of war between budget and food values
American consumers place a high value on sustainability, according to the 2022 Food and Health Survey by the International Food Information Council
Marisa Paipongna with IFIC says taste, price, healthfulness, and convenience remain the top purchase drivers for food and beverages. But, environmental sustainability is growing as a purchase driver.
However, inflation is impacting values-based food purchasing.
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