Managing for Profit
Building Trust in Illinois Corn
The Illinois Corn Marketing Board is actively working to build consumer confidence in modern agriculture and Illinois corn. In this Managing for Profit, Lindsay Croke, Director of Communications and Marketing at Illinois Corn, explains how important research is for guiding corn checkoff outreach.
Tags: Agriculture, Chicago, conservation, Consumer confidence, consumer education, consumer outreach, consumer research, consumer trust, Corn, eaters, Edelman Trust Barometer, Environment, Farm Families, feeders, ICGA, icmb, Illinois Corn Checkoff, Illinois Corn Growers Association, Illinois Corn Marketing Board, Illinois Farm Families, TuesdayMFP
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