Managing for Profit

Missouri Farm Bureau Launches New Health Plans for 2026

Beth Bowles, Director of Missouri Farm Bureau Health Plans, joins us to discuss a new, affordable health coverage option now available for Missourians. Missouri Farm Bureau (MOFB) Health Plans are designed for individuals, families, the self-employed, and rural communities, offering flexible coverage levels, deductibles, co-pays, preventive care benefits, and access to both in-network and out-of-network providers.

Membership in Missouri Farm Bureau is required to be eligible for coverage, but becoming a member is a simple and inexpensive process. MOFB Health Plans do not follow a traditional open enrollment period—members can request quotes year-round. Enrollment for the new plans opens January 1, 2026, with coverage effective as early as February 1, 2026.

Bowles also emphasizes that once enrolled, coverage will not be canceled or non-renewed due to a major health issue that develops after signup.

To learn more about Missouri Farm Bureau Health Plans, contact your local Missouri Farm Bureau Insurance agent or visit MOFBHealthPlans.com  for full plan details, tools, and updates.