Managing for Profit

Rewards Beyond Rebates Radio Road Show 5/1/20

A better pay off starts with better agronomics. BASF has introduced a new initiative that focuses on the agronomic fit – not a complicated incentive structure.

Growers want manufacturers to focus on the agronomic fit on their farms and not the bundles or rebates. On today’s Rewards Beyond Rebates Radio Road Show, Robbie Upton with BASF Ag Solutions says that his company is aiming to do that by providing trusted, proven and recommended products that are most effective.

To learn more, Growers should talk with their local BASF representative or go to

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