Managing for Profit

Rural banking expert suggests thinking beyond commodities

A rural banking expert says one of the ways producers might consider riding out the low commodity price cycle is to consider a less traditional route producing what already has good demand, but takes more work.

Rabobank’s North American head of rural banking, Curt Hudnutt, tells Brownfield he sometimes advises clients who traditionally plant corn and soybeans, to “try to think differently.”

“There are a lot more options out there today than there may have been in the past,” said Hudnutt, “so put away personal preferences of your own view on organics, your own view on non-GMO, and say ‘how can I extract value for my commodity,’ to break the commodity that you’re in.”

AUDIO: Curt Hudnutt (3 min. MP3)