To evaluate the long-term Taste What Pork Can Do® consumer brand campaign, the National Pork Board has internal and third-party experts reviewing industry-standard success measures, including digital media, economic and consumer behavior.
Take a look at our previous Appetite for Pork Report videos to see how the National Pork Board’s team built a bigger consumer appetite for pork.
Find out more about the National Pork Board’s Swine Health Strategy and their efforts to advance improvements in herd health.