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BASF focused on innovation amid global challenges

The leader of an ag solutions company says global challenges have not stopped them from bringing innovation to farmers.

Paul Rea is Senior Vice President of BASF Agricultural Solutions North America. He says, just like farmers, ag companies are facing input increases, inflation, supply chain disruptions and product shortages.

“Our production teams have done an amazing job in an environment where you can’t take anything for granted, so we have come through that quite strongly to be honest.”

He tells Brownfield with a large presence in Europe, they are also impacted by the war in Ukraine.

“That has also tested us and obviously had huge impacts in terms of energy supply in Europe. Again, BASF has been really aggressive in adjusting to a new environment.”  

He says despite the challenges, they are committed to offering growers new options. 

“Farmers are concerned if they will have tools. We are concerned too because the regulatory environment is changing, but we are determined to bring innovation and new options to growers so they are able to farm the way they want to farm.”

Rea says BASF will introduce 25 new products in the US over the next four years. Brownfield interviewed Rea at the 2023 Commodity Classic in Orlando.

Brownfield’s Cyndi Young interviews Paul Rea with BASF

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