Bringing value to beef producers

The Beef Checkoff commissions its Return on Investment study every five years to determine the value it brings to producers. 

Andy Bishop a Kentucky cattleman and chairman of the Cattlemen’s Beef Board says for every checkoff dollar that is invested, $13.41 is returned to the producer. “When I talked to producers about the value of their dollar, how many times can you spend $1.00 and return $13,” he says.  “So it’s a pretty profound amount and the impact of the checkoff is having on driving beef demand.”

He tells Brownfield the Checkoff has faced some scrutiny, and it’s important to show producers how the checkoff works on their behalf.“If we didn’t have the checkoff, prices would be 8.5% lower than they are currently,” he says.  “That’s a huge value. When you look at export market and what the export brings into into play and and the value that it provides for a carcass.”

Bishop says in the first quarter of 2024, exports added more than $400 to the value of a beef carcass for U.S. producers. 

AUDIO: Andy Bishop, Cattlemen’s Beef Board

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