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CNH acquires AgDNA

CNH Industrial, the company that owns Case IH and New Holland, is acquiring farm data management developer AgDNA.

In a news release, CNH says it is committed to further digitalizing modern agriculture by developing a comprehensive suite of digital and connectivity services to help its customers run their farming operations in a seamless and productive way.

AgDNA touts itself as the world’s most intelligent precision farming platform, and CNH says the farm management information systems will enhance the agronomic feature-set capabilities of Case IH and New Holland farm equipment.

CNH commercialization will begin later this year in North America.

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