Deciding if carbon markets are the right fit

The president of Truterra says carbon payments shouldn’t be the sole motivator for adopting practices that sequester carbon.

Jason Weller says generating a carbon credit is difficult.

“It’s intense, data intensive, requires a lot of science and for a farmer sometimes it requires some significant practice changes,” he says. “That practice change, bottom line, has to pencil out.”

Instead, he says growers should take a whole-systems approach to implementing conservation practices on their operation.

“If you optimize their crop production system and you’re really boosting yield and production on the acre and optimizing the fertilizer program and adopting these soil health management systems to improve the function and quality of your soils, a carbon credit is a natural transition since it’s additional icing on the cake,” he says.

Truterra is the sustainability business of Land O’Lakes.  

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