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DFA launches blended brand

The nation’s largest dairy cooperative has entered the plant beverage space with a blended milk drink.

Live Real Farms, which is owned by Dairy Farmers of America, has created a new product called Dairy Plus Milk made with half lactose-free cows’ milk and half plant milk of almond or oats.

Currently available in Minnesota, a nationwide launch is expected early next year with millennial families the main target market.

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