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Economist says market development funding should be a priority in farm bill talks

An ag economist says ag groups should also prioritize funding for market development as the 2023 Farm Bill debate continues.  University of Missouri’s Scott Brown building new markets is costly. 

He says while producers might not see immediate returns, those investments are critical in growing global trade.  “It’s probably more important than that dollar of direct payments that they might be getting at times,” he says.  “You’re trying to grow long-term demand.”

And he tells Brownfield, moving forward, growth in the consumption of meat products probably occurs outside the United States.  “Not within it,” he says.  “That just emphasizes how important our work is in terms of market development in the rest of the world.”

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