News

FFA Blue Room highlights technology, innovation, and ag careers

New to the National FFA Convention this year is the Blue Room, a 17,000-square-foot interactive space highlighting technology, innovation, ag careers, and challenges facing the industry.

Beth Bechdol says AgriNovus Indiana wanted to partner with FFA because they know just how critical it is to build a 21st century talent workforce pipeline

“Today that means people who are steeped in innovation and technology and R&D capabilities and so we knew this was an opportunity in a venue that high school students could really relate to,” she says.

Audio: Beth Bechdol, AgriNovus Indiana 

Students who visit the FFA Blue Room will hear about potential career paths from ag leaders like BASF’s Chuck Benson

“There’s a place for them in this industry and we need their ingenuity, we need their passion, we need their dedication, and we need what they bring for that next step for agriculture,” he says.

Audio: Chuck Benson, BASF

The Blue experience will eventually be available online and known as Blue 365.

AgriNovus Indiana and Microsoft are title sponsors of the FFA Blue Room.