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Fieldin says farm automation is necessary for the future
The head of autonomy at an agricultural technology company says automation on farms today is being built out of necessity.
Fieldin’s Nick Rocca tells Brownfield, “Fifty years ago, growers were having this same conversation but about how do we mechanize, where our machines going?” “This revolution 50 years ago was mechanization, and now, 50 years later, it’s automation,” he shares.
Rocca says their company uses precision data to find efficiencies and help farmers manage unsustainable labor and equipment costs.
“Like on a 10-hour workday, where is that tractor going and what’s it doing?” he asks. “If I’m a grower and I want that tractor to go spray or I want him to go disc, I know that that guy using that tractor has 8 to 10 hours to do that job. How much did he get done?”
He expects automation in agriculture over the next five years to see exponential growth as the technology becomes more available.
Brownfield interviewed Rocca during the recent Great Lakes Expo.
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