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General Mills points to inclusiveness of regenerative agriculture

A member of the General Mills global sustainability team says a major reason the food company is pushing the regenerative ag narrative is because it’s inclusive.

Jay Watson tells Brownfield he sees an approach that can work for all companies, producers, and systems.

“We believe that regenerative agriculture is an opportunity for both conventional and organic, and everything in between. We have businesses that connect to both types of supply chains, and again everything in between.”

General Mills recently pledged to reduce greenhouse gas emissions by 30 percent across its full value chain in the next decade.

“What we hear out on the landscape (when) talking to producers, unfortunately a lot of us versus them. We’re organic, they’re conventional. Or we’re conventional, they’re organic. And really we see regenerative ag as this beacon that everybody can subscribe to.”

The company has also committed to a long-term goal to achieve net zero emission levels by 2050.

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