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IL beef producer says quality & diversification key

An Illinois beef producer says despite higher prices consumers are still purchasing high quality beef.

Joan Harrison, who raises cattle in Tazewell County and serves on the Illinois Beef Association (IBA) Board of Governors, tells Brownfield…

“I think a four ounce portion of beef, yes, it may be a little more expensive, but that’s a quality four ounces.”  She says, “I think the public realizes that. So they’re willing to pay for a good product.”

She says diversification of their operation has helped them be successful.

“We raise limousine, Lim-Flex, and simmental cattle.”  She says, “We sell some show stock. We sell feeder calves. We also have a freezer beef part to our program. We’re considered a small herd at 70 cows, so you have to be diversified. You have to be flexible.”

Harrison says improved prices and adequate moisture for pastures is setting the stage for a profitable 2024.

Harrison spoke with Brownfield at the IBA’s recent Annual Meeting in Springfield.

AUDIO: Joan Harrison – IBA Board of Governors

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