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Innovation Front and Center at Asgrow Exhibit – 2025 Farm Progress Show

At the 2025 Farm Progress Show, innovation was the driving theme at the Asgrow exhibit. Brownfield’s Cyndi Young caught up with Brittany Eubank, Asgrow Brand Manager, to talk about the exciting advancements the brand is bringing to soybean growers.

Eubank emphasized Asgrow’s commitment to delivering exclusive genetics that perform in real-world conditions. One of the most anticipated developments is Viconic soybeans—the first soybean trait with tolerance to five herbicides, set to launch in 2027. But the innovation doesn’t stop there. Eubank noted that with every bag of seed purchased, farmers are also investing in ongoing research and development, a promise that Asgrow is always working to bring better tools to the farm.

With so many seed companies and options in the marketplace, what sets Asgrow apart? Eubank said it’s the brand’s focus on service and education—meeting farmers where they are, understanding their unique operations, and helping them plan not just for today’s challenges, but for maximizing future yields.

Listen to the full conversation with Brittany Eubank below.