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Investing in future leaders in the cattle industry
Through the National Cattlemen’s Beef Association’s Young Cattlemen’s Conference, more than 70 members of the cattle industry will have the opportunity to gain a comprehensive and immersive understanding of cattle and beef production. For the next seven days, the group will see the different segments of the beef supply chain that ultimately impact producer profitability.
John Robinson, vice president of membership and communications with NCBA, says the program is an investment in the industry’s future. “They’re better informed, better able to understand that how and why decisions get made the way they do, and then be better leader advocates on behalf of the industry,” he says. “That’s really what NCBA is about.”
Robinson tells Brownfield producers also have the opportunity to learn from each other. “If you understand the segments of the industry sort of upstream from you, you can make better decisions on your own operation, and then you can help others around you do the same,” he says.
Scheduled stops include a feedlot outside of Denver and a processing facility in Iowa. The group will then head to Ohio to learn more about value-add opportunities at Certified Angus Beef before we finish up in Washington, DC for a policy session.
AUDIO: John Robinson, NCBA
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