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Michigan celebrates agritourism in October

The head of the Michigan Agritourism Association says consumers are looking for ways to be as close to the farmer as possible.

Janice Benson is the organization’s executive director.

“People really want those hands-on experiences, additional classes, workshops, tours with the farmer, dinners on the farm, literally immersive experiences,” she says.

She tells Brownfield demand remains high for agritourism and it helps to diversify a farm’s revenue.

“It helps to protect against challenging weather and market fluctuation,” she says.  “So even if you lose one crop, you still have other things to sell and it has the potential to increase revenue throughout the year and increase revenue on the same piece of land.”

Nationally, Benson says the industry was valued at $3.7 billion in 2017 in the last Ag Census and she expects numbers to increase significantly when new data is released in February.

October has been declared Agritourism Month in Michigan.  

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