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Midwest Dairy report highlights successes in 2024

New data indicates dairy product sales grew along with consumer trust in 2024.

Midwest Dairy board chair Charles Krause, a dairy farmer from Minnesota, says their annual report highlights collaboration with startup businesses and expanded retail engagement.

“We continued with our partnerships with places like Pizza Ranch to offer value meals, but we also offered promotions that included recipes and retail campaigns so people could buy that food at the store and cook a little more economically at home using dairy products for their families.”

The report says 13.5 million incremental pounds of milk sold in 2024, and social influencer work resulted in more than 19 million impressions.

“We did it last year and we’re doing it again this year, we did an influencer farm tour-boot camp day kind of a thing. And actually I’ll be hosting in May at my farm we’re bringing in a bunch of Gen Z influencers, Tik Tok (and) Instagrammers.”

Krause tells Brownfield he’ll share animal care practices and discuss sustainability in hopes of leveraging a large social media following.