Minnesota Soybean launches Driving Soy campaign

The Minnesota Soybean Research and Promotion Council is launching a program to highlight new uses for soybeans and support first responders.

Minnesota Soybean CEO Tom Slunecka says Driving Soy features Goodyear tires made from soybean oil.

“Not only is it renewable, but it’s a better product for the road. These tires perform better than other tires, and we just couldn’t be more excited about showing another way agriculture can solve consumer problems.”

Through Checkoff support both nationally from the United Soybean Board and at the state level, he tells Brownfield more than 40 “soybean counties” in Minnesota will be helping to get the tires out to first responders in their areas.

“This is a program that all farmers across Minnesota can get involved in, they can become active in those county organizations. And the county organizations that are operating now can become part of this program and get a set of these tires for first responders right there at home.”

Slunecka says the Driving Soy campaign is a way to say thank you to first-responders for the work they do, but it’s also a great platform to show consumers how well Goodyear’s soy-based tires can perform.

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