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Strong domestic demand for pork, NPB says

Pictured: National Pork Board’s Neal Hull at the 2025 Iowa Pork Congress (Photo by Brent Barnett/Brownfield)

The director of domestic market development for the National Pork Board says they’re working on strategies to help drive demand in 2025.

Neal Hull tells Brownfield there was some positive momentum on the demand side in the last quarter of 2024. “We continue to work to ensure that pork is relevant. We know our core today is the boomer generation and we’ve got to make pork relevant to that next generation.”

He says connecting with young consumers is critical. “You have to talk to them in the media and the ways they consume media. Everything we’ve been doing is a digital platform serving it up on their phones, serving them ads in a contextual standpoint so if someone is looking for a recipe we can serve them an ad for pork.”

Hull says NPB will continue working with some of the top national retailers to help drive traffic to U.S. pork products.

He spoke to Brownfield at the 2025 Iowa Pork Congress in Des Moines.