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Wisconsin Soybean Association reinvents at 50

The Wisconsin Soybean Association recently celebrated 50 years, and the organization has seen growth and changes in the last couple of years. 

Doug Monson with the Wisconsin Soybean Association tells Brownfield membership is growing, and more farmers are actively promoting soybeans. “Those types of things haven’t been happening for a long time. This organization has really found itself and is reinventing itself.”

Monson says in the last year, members have been visible in promoting soybeans and soybean products, and they’re getting more involved with policy and politics. “We’re seeing constant members coming through on a monthly basis, which is an excellent sign, but what we’re also finding out is that they want to be involved. They want to know how they can go to Commodity Classic and maybe have a voice in that resolution process. They want to know how they can go to D.C. and how to lobby or to engage with their local legislators. “

Monson says the members have come forward with several ideas to move the program forward.

Monson spoke to Brownfield during the Wisconsin Corn-Soy-Pork Expo in Wisconsin Dells.

Audio: Doug Monson discusses changes at the Wisconsin Soybean Association with Brownfield’s Larry Lee