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Sound marketing plan means confident lender
The three gentlemen at the podium in Anaheim are close. Ohio grain farmer Bret Davis; his banker, Kent Kramer and Davis’s paid market advisor, Mike Hogan, discussed for an hour at Commodity Classic the importance of communication, confidence and discipline among these entities. In this case, the producer who’s willing to listen to market advice, his lender who knows Davis’s farm operation and the advisor with insight into the market, makes for a profitable relationship and success for all three.
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