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BASF raises sales target and investment

The President of BASF’s Crop Protection division announced a significant investment in building and upgrading BASF production and formulation capacities in the next 3 years. Addressing ag journalists from more than 20 countries and 12 time zones at the BASF Global Press Conference in Limburgerhof, Germantm Markus Heldt said BASF has enjoyed sustainable growth in sales and earnings and is confident in future growth. To support a new long term sales target of 10.8 billion dollars by the year 2020, BASF will invest more than 2.4 billion dollars in among other things, capacity expansions of its products F500, Xemium, and dicamba.

Heldt told journalists that the Lifeblood of the company’s strategy is research and development. Currently, BASF invests about 9% of annual sales into R and D activities. Today’s announcement includes expansion of Research and Development in the United States and India.

Segment of Speech by Marcus Heldt at BASF Global Press Conference October 1 2013 first part_01

Segment of Speech by Marcus Heldt at BASF Global Press Conference October 1 2013 second part

Segment of Speech by Marcus Heldt at BASF Global Press Conference October 1 2013 part 3