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‘Two hours every month, for the rest of your lives’
A well-known economist and futurist says farmers need to step up their efforts to educate consumers about what they do.
Dr. Jay Lehr with the Heartland Institute was the keynote speaker Wednesday at the Iowa Farm Bureau’s annual meeting in Des Moines. Lehr says he’s amazed by the advancements in agricultural production. But the big problem, Lehr says, is a lack of appreciation for agriculture from the general public. He challenged the audience to devote two hours per month “for the rest of your lives” to telling agriculture’s story to the non-farming public.
Lehr shared his thoughts on this and other topics in this interview with Brownfield.
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