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Ag finds new way to reach consumers

Case IH for several years has sponsoring a Ragnar Relay race team.  Ragnar is a 200 mile long-distance relay race, hosted in 16 locations nationwide.

Dan Danford with Case IH and team captain says 12 members of ag media and other ag groups make up this year’s team.  “The whole reason we make up this group is to have a presence for agriculture, but also to build a lot of relationships.”

Montana’s state beef council also sponsors a team on the Northwest Passage Relay, powered by protein.

The race will take more than 30 hours to complete.

AUDIO: Interview with Dan Danford (1:12 mp3):