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WISHH building long-term soybean demand

The World Initiative for Soy in Human Health – WISHH – is improving agricultural value chains in emerging markets.  Tom Steever spoke with Liz Hare, Executive Director, WISSH, who says that creates long-term demand for U.S.-grown soybeans. Hare says the checkoff supported WISHH program works in the countries where they have projects underway with the private sector, with the public sector and with non-profit organizations. To learn more, visit mosoy.org. Brought to you by Missouri’s soybean farmers and their checkoff.