Managing for Profit

Rewards Beyond Rebates Radio Road Show 4/17/20

BASF has introduced a new initiative that focuses on the agronomic fit and not bundles and rebates.

On today’s Rewards Beyond Rebates Radio Road Show Robbie Upton with BASF Solutions explains how BASF incentivizes growers for making the right agronomic choice for the overall profitability of their acre. When it comes to product selection, BASF makes herbicide and seed decisions simpler by offering a range of options within the program.

Upton tells Brownfield that BASF believes the focus should be based on choice and upfront clear and transparent pricing, rather than just a check at the end of the year.

To learn more, Growers should talk with their local BASF representative or go to

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