News

IL ag campaign wins national recognition

An advertising campaign featuring farm families from across Illinois has received national recognition.

The Illinois Farm Families (IFF) coalition won a Best of Show award in the consumer category at the National Agri-Marketing Association 2024 AgriMarketing Conference in Kansas City. The Best of NAMA awards program honors the best of the best work in ag communications.

The Best of Show award was given for a 30-second commercial first aired during the Super Bowl in 2023 as the official kickoff of the We Are the 96% campaign produced by IFF. The commercial titled “The Corporation,” features Illinois farmer Chad Bell and his family.  The We Are the 96% campaign featured 25 farm families from across Illinois.

IFF is a coalition of the Illinois Beef Association, IL Corn, Illinois Farm Bureau, Illinois Pork Producers Association, Illinois Soybean Association, and Midwest Dairy.