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Nebraska to host Beef Sustainability Roundtable

Nebraska will host a Beef Sustainability Roundtable in mid-September.  According to Ann Marie Bosshammer, executive director of the Nebraska Beef Council, it will include officials of some of the major grocery and restaurant chains in the U.S.

“Folks that work for Wal-Mart, McDonalds, Wendy’s, Yum Brands, Darden Group,” Bosshamer says, “and they’re the people that focus on sustainability for those companies, along with some non-government organizations like the Nature Conservancy.”

Bosshamer says roundtable participants will tour a ranch, a feedyard, a packing plant and the U.S. Meat Animal Research Center at Clay Center.   

“We have a really great story to tell and by bringing these folks to Nebraska where we have everything here to show them, from the corn to the cattle and the packing industry—it’s a great opportunity to really give them everything they need in one trip.”

Bosshamer says the recently-released Beef Industry Sustainability Assessment will be a big part of the discussion during the tours and roundtable event.

AUDIO: Ann Marie Bosshamer (2:07 MP3)