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Non-dairy milk sales see rapid growth

 

New research shows non-dairy milk sales have increased by more than 60 percent in the past five years.

The U.S. Dairy Milk Market Report by Mintel, a market intelligence agency, says non-dairy milk sales are expected to reach more than $2.1 billion in 2017. More consumers however said they believe whole cow’s milk is the healthiest choice.

Almond milk makes up the largest segment of the non-dairy milk category with 64 percent of the market share, followed by soy and coconut milk. The report says other non-dairy milks like pecan, quinoa, hazelnut and flax are also expected to see increased sales for 2018.

Flavored milk is the fastest growing segment of the dairy milk category with sales increasing 18 percent since 2012.

The report says whole milk sales have increased eight percent in the past five years, while skim and low-fat dairy milk have declined 28 percent. Total dairy milk sales are down 15 percent.