News

Trade show changes at World Dairy Expo

Some changes in the team at World Dairy Expo, Susan Orth is the new Trade Show Manager, she is a 2006 graduate of the University of Wisconsin-Madison with a double major in Animal Science and Ag Journalism. She was the Communications Specialist at Professional Dairy Producers of Wisconsin before joining World Dairy Expo’s staff as a Sales Specialist in 2009. In her new role, Orth will manage the World Dairy Expo Trade Show, working with the 850+ exhibitors from 28 countries who participate in the show each year. In addition, she will oversee the sponsorships, ensuring Expo’s generous sponsors receive recognition and value through Expo. Susan currently serves on the Wisconsin State Fair Dairy Promotion Board, co-chair of the Programming Committee for the Association of Women in Agriculture and as off-campus advisor of the Badger Dairy Club.

Crystal McNett joins the team as Trade Show and Project Coordinator. Also a U.W. Madison graduate, she was an assistant editor at Agri-View and most recently a Sales and Marketing Communications Specialist with Select Sires. Crystal owns and operates McNett Grain Farms with her father and brother in Belmont, Wisconsin. In her new role, McNett will assist with all aspects of the Expo trade show, including booth sales, sponsorship coordination and on-site event management. McNett joined World Dairy Expo team on April 22 and is based out of the Madison office.

Orth and McNett will also work with World Dairy Expo’s for-profit subsidiary, WDE Management, Inc., which provides management services to the North American Intercollegiate Dairy Challenge (NAIDC), Purebred Dairy Cattle Association (PDCA), The Dane County Fair and Wisconsin Rural Opportunities Foundation, Inc. (WROF).