Healthy Living

Ube, the 2024 flavor of the year

If you’ve seen any violet-hued foods on social media, it could very likely be made with Ube, the purple tuber that is originally from the Philippines.

Doug Resh, the director of commercial marketing for T. Hasegawa US, says it’s their 2024 flavor of the year. 

So what is it?

AUDIO: Healthy Living on Ube