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Inviting TV cameras in to tell your story

One of the big fears for animal agriculture is the undercover video…but what if you welcomed the cameras onto your farm? Brad Scott is a fourth-generation dairy farmer in southern California; recently he had the opportunity to host the CEO of Menchie’s Frozen Yogurt as part of the CBS television series Undercover Boss.

AUDIO: Scott talks about the experience 4:23 mp3

The Menchie’s Undercover Boss program aired on October 25th, you can view it on the CBS website here: