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Iowa Beef Council partners with Fareway Stores on ‘rolling billboard’
The Iowa Beef Industry Council and Fareway Stores kicked off May Beef Month by unveiling a new “rolling billboard”—a Fareway semi-trailer wrapped with images of burgers and steaks, and a message from Iowa beef producers.
Steve Rehder, a farmer from Hawarden, chairs the Beef Council.
“The trailer is a really cool thing,” Redher says. “It will be going up and down the interstate and going through local towns, and people can see the message we put on there, ‘Let’s eat beef—beef is good—beef is nutritious’.”
The trailer will be added to Fareway’s existing fleet, and travel a five-state region including Illinois, Minnesota, Nebraska and South Dakota.
Rehder says they’re considering doing a second trailer wrap down the road.
AUDIO: Steve Rehder
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