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Nebraska trade delegation expands markets, touts quality in South Korea

A Nebraska trade delegation in Southeast Asia this week is working to expand ag export markets and strengthen relationships with consumers and buyers.

Governor Jim Pillen tells Brownfield, “We have an extraordinary, extraordinary opportunity that has to take place now to sell our products around the world.”

The delegation visited businesses, lawmakers and consumers in South Korea, and Nebraska Farm Bureau President Mark McHargue says beef is in high demand. “They’re appetites are changing. They’re actually declining on their rice intake in their diets, and they’re increasing their meat protein.  That’s part of the reason why you have to keep coming back because things are changing.”

Jeff Rudolph with the Nebraska Beef Council says he met with one of the buyers who purchases his beef for a large grocery store chain. “They’re eyes just lit up. That’s an experience you just don’t get without being here. They’re truly excited about meeting people behind the products.”

Pillen says he is discussing a reverse trade mission for the Cornhusker State.  The delegation is also visiting Japan this week.