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Ripp named Wisconsin’s 65th “Alice”

Wisconsin’s 65th Alice in Dairyland is Rochelle Ripp. The Lodi native has an agribusiness degree in communications from the University of Wisconsin-Platteville and is an associate marketing executive at Filament Marketing in Madison. She chairs the Dane County Farm Bureau Ag Promotions Committee, volunteers with the annual “Cows on the Concourse” promotion in Madison, the Lodi Agricultural Fair and coaches volleyball.

She said she first aspired to be “Alice” while studying abroad when she developed a deep appreciation for Wisconsin agriculture and “I knew that I needed to continue sharing our agriculture industry.”

As Alice in Dairyland; Ripp sees one of her biggest challenges will be influencing consumer perception of agriculture in various ways including through the use of social media to tell the story.

Alice in Dairyland is a one-year, full-time marketing position with the Wisconsin Department of Agriculture, Trade and Consumer Protection.

AUDIO: Ripp talks about becoming Alice 2:47 mp3

Also on Saturday evening, the 64th Alice, Katie Wirkus presented long-time farm broadcaster Bob Middendorf of WGLR, Lancaster with the “Friend of Alice” award.